Brand Story

Pakistan's Signature Fragrance House

Since pioneering Pakistan's unified fragrance platform in 2019, Franscent has evolved into much more than a retailer—we've become Pakistan's premier perfume brand and fragrance house. Our distinction lies in our mastery of seasonal perfume creation, where we craft exclusive, limited-edition formulations for every occasion that cannot be found anywhere else.

We move beyond curating global luxury brands to designing our own signature scents in Pakistan. Each Franscent original is a bespoke olfactory masterpiece—from refreshing spring floral blends for daytime elegance to intense winter oud accords for evening grandeur, and vibrant summer citrus creations for everyday luxury. Our in-house perfumers blend the finest Arabic attars with international perfume artistry, ensuring you carry a unique, unforgettable identity.

News & Trends

Discover the stories behind the scents. Explore fragrance launches, seasonal trends, and expert insights from Pakistan’s premier perfume house.